Category Archives for AI Search & SEO (AEO/GEO)

AI Search & SEO covers how websites get discovered and cited by AI-driven search tools — Google AI Overviews, ChatGPT search, Perplexity, and traditional search engines alike. This is often called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization): the practice of structuring content, schema markup, and site architecture so AI systems can accurately find, understand, and cite your business. This category covers how AI Overviews select sources, how to audit your own AI search visibility, structured data implementation, and technical SEO fundamentals that still matter in an AI-first search landscape. As AI-generated answers increasingly sit above traditional search results, this is the fastest-growing area of visibility strategy for businesses in the USA and Europe — and where we focus much of our own research.